For the Columbia Convention & Visitors Bureau, we focused on four key audiences: meeting planners, sports planners, visitors in a 500-mile radius and Columbians, themselves.
Select Campaigns
Meet CoMo: Mo Louis
These executions continued the CVB’s “Meet CoMo” campaign by highlighting another interesting Columbian who’s heavily involved in the community and what he loves about the city.
Video · Print · Digital · Social · Billboard
CoMo Sports Commission
In 2021, the CVB took a huge step, launching the CoMo Sports Commission.
Video · Print · Social · Web · Brochure · Email · Key Messages
Unthink Tourism
As the CVB relies heavily on tourism funding, they wanted to create some tactics that could help people in the community understand the economic impact visitors have on the city.
Video · Brochure · Key Messages