This two-flight campaign won gold in the “Tiny But Mighty” category of the 2023 Healthcare Marketing Impact Awards.
Can you feel the love and pride radiating from this work? Every single meeting with this client had me tearing up — they felt so heard, which made me feel so heard. This right here, while not the most voluminous in tactics, iterations, length or certainly budget, takes up the most room in my heart.
The Idea:
Team:
Kelsey Maggio, senior copywriter
Brandon Shelton, ACD
Justin White, creative director
Marshall Danner, social animator
Tyler Sherman, video editor
Shannan Kenny, senior account manager
Adam Mallette, digital ads supervisor
Taryn Reed, paid media
Andy Grollmes, project manager
Special note: We tragically lost Adam in the summer of 2023. We entered this campaign for consideration in the Healthcare Marketing Impact Awards in his honor. We know he’s proud!