Diamond is a traditional, humble brand where “family” features heavily.

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Diamond and Taste of the Wild are the two largest brands under the Diamond Pet Foods umbrella.

In my years on these brands, I named and launched products, wrote (and rewrote, and QA’d) the websites, wrote countless B2C and occasional B2B emails, scripted videos, brainstormed and executed social campaigns, memed, developed trade show booths, developed e-commerce messaging, created and updated POP and brochures, and much more.

The family-owned company was hyper-conscious of legals and claims, frequently requiring messaging updates with creative workarounds.

Diamond Pro89

Diamond Pro89 is formulated specifically for high-energy, high-powered, high-performance dogs.

New Brand Development/Product Launch · Email · Web · Brochure · POP · Digital · Social · Video · Naming · PPC · E-Commerce

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Diamond Pet Foods & Costco

Diamond Pet Foods is the private label manufacturer of Costco’s Kirkland Signature and Kirkland Signature Nature’s Domain dry dog and cat foods.

Video · Email · Print · Packaging · Sell Sheets

See the Work