This video endured a significant — and painful, honestly — amount of whittling as the scope changed post-production at one of the parties’ request.
Regardless, flying out to visit this plant was a wholly invaluable experience. Interviewing employees and being immersed within their culture brought the brand to life in a way I hadn’t felt before. 10/10 would recommend, even if I’ll never get the facility’s aromas or the images of raw ingredients out of my brain.
P.S. The dog’s name is Mochi and she was about to have puppies!!! (I know multiple exclamation points aren’t particularly professional but I think you’ll agree the situation warrants at least three.)
Team:
Kelsey Maggio, senior copywriter
Gaige Larson, senior art director
Scott Shade, ACD
Casey Luttrell, producer
Julie Weeks, account supervisor
Meredith Brown, client project manager
Unbridled Media, production/post