“The fuel your dog needs for peak performance”
Pro89 was a big branding departure from other products in the Diamond family. Formulated for performance animals — including hunting, sporting and show dogs — it includes high levels of animal-sourced protein and other nutrients that are necessary to fuel these dogs’ lifestyles. We wanted to appeal to this tougher, no-nonsense audience that isn’t drawn in by the “family feel” of the other Diamond Pet Foods Brands.
Brand launch, including concepting/pitching, brand development, intro videos, packaging, POP, website addition, e-comm, email, display, PPC, social and more
Team:
Kelsey Maggio, copywriter
Gaige Larson, graphic designer
Scott Shade, ACD
Lori Hollis, account manager
James Meierotto, director
Bark Productions/19below, production and post